Mr Nicholas Yoong Swie Leong Chief Executive Officer ×

Nicholas Yoong is CEO of SGX Mainboard-listed, Intraco Limited. He started his career with Arthur Andersen before spending almost a decade at the London offices of two major international accounting firms, working on transaction advisory assignments across Europe, specialising in turnaround and restructuring.


He returned to Singapore in 2010 as Executive Director with Ernst & Young before joining boutique restructuring firm, Borrelli Walsh as Director. In 2013, he moved into corporate as Chief Operating Officer at Taylor’s Education Pte Ltd (Singapore), one of the largest private education companies in Southeast Asia, where he was responsible for overseeing the Group’s overseas investments, international expansion and corporate finance.

Nicholas graduated from University of Cambridge where he received a Sime Darby scholarship. He was also a British Chevening scholar at the University of Warwick and a Malaysian Institute of Certified Public Accountants (MICPA) scholar at University of Malaya.


Mr Max Tay Boon Zhuan Chief Financial Officer ×

Max Tay is Chief Financial Officer (“CFO”) of Intraco Limited. He was previously from SGX-listed Heatec Jietong Holdings Ltd. (“Heatec”), a market leader in piping and heat exchanger services for the marine and oil and gas industries where he was CFO.


Prior to joining Heatec, Max was Head of Internal Audit for China Yuchai International Limited (“CYI”), listed on the New York Stock Exchange. CYI is the largest diesel engine manufacturer in China and a major subsidiary of Hong Leong Asia Limited, which is listed on the Singapore Stock Exchange. In addition, Max spent 9 years with PwC and 2 years with two other reputable accounting firms specialising in accounting, payroll, business advisory and assurance services.

Max attended Raffles Institution and Raffles Junior College. He subsequently graduated with a Bachelor of Accountancy degree (First Class Honours) from Nanyang Technological University. He is a qualified Chartered Accountant from both the Institute of Chartered Accountants in Australia (ICAA) and the Institute of Singapore Chartered Accountants.


Mr Seah Yong Soon Head of Special Projects
CEO's Office

Yong Soon joined Intraco from Singapore Power (“SP”), a company wholly-owned by Temasek Holdings, the state sovereign fund. He started out in a broad range of finance-related functions including financial analysis, financial reporting and budgeting for both their local and overseas businesses. In 2014, he was sent to Melbourne to lead a major initiative for SP; thereafter he helped to establish their first representative office in Australia.


In his most recent role as part of the Strategic Investments team, he was responsible for managing SP's overseas assets and providing financial and commercial oversight over these investments. He was also responsible for developing, evaluating and executing mergers & acquisitions as part of SP’s overall growth strategy.

Yong Soon attended Hwa Chong Institution and graduated with a double First Class Honours degree (Bachelor of Accountancy and Bachelor of Business) from Nanyang Technological University as an SP scholar. He is currently a candidate for the Executive MBA program at Manchester Business School.


Mr Edmond Lee Senior Vice President
Intraco Trading Pte Ltd

Edmond Lee is Senior Vice President, Plastics Division for Intraco Trading Pte Ltd. He has approximately three decades of sourcing and procurement experience in the petrochemicals and packaging sectors. He spent approximately 3 years with Chevron-Phillips prior to joining General Electric Co. (Plastics) ("GE") where he spent 14 years rising up to Sourcing Director for Southeast Asia and Australia. Throughout his stint with GE, he established the procurement function, developed production-sales-inventory optimisation models (to maximise margins) and delivered substantial cost savings from integrating new business acquisitions. As Pacific Sourcing Quality Leader in GE, he implemented procurement software solutions as well as automated the new global raw material introduction process.


At his most recent role as Director of Asia Peak Pte Ltd, the Asia Pacific sourcing and procurement arm of Pact Group (the largest manufacturer of rigid plastic packaging products in Australia & New Zealand), Edmond was responsible for leading the growth strategy for Pact Group in Asia. He also has vast management experience in managing teams of over 100 people across Australasia in his roles at GE and Asia Peak.

Edmond graduated with a bachelor’s degree (Honours) in Economics and Law from the University of London.


Mr Soh Yong Poon Chief Executive Officer
K.A. Group

Mr Soh is the founder of KA Group, a business he started in 1987 after identifying the huge potential for specialised fire proofing products and solutions in Singapore’s burgeoning construction industry in the 1980s. Under his stewardship, KA Group is today one of the market leaders in niche building materials in Singapore. In September 2014, KA Group became a subsidiary of Intraco when the latter took a majority stake in the company.


Mr Soh is responsible for recommending its strategic direction as well as steering KA Group towards achieving its corporate objectives and goals. He continues to be responsible for product development.


Mr Chua Kok Ping Project Manager

Kok Ping joined Intrawave Pte Ltd in 1997. Prior to joining Intrawave, he worked at Motorola (Telecommunication Sector) and Sanderson Computers. He has over 30 years of experience working in the Radio Frequency (“RF”) telecommunication industries which includes RF coverage survey, RF system design, project management, implementation and maintenance of wireless RF data communication system and commercial wireless telecom infrastructure. His notable achievements include:

  • Successfully managed and completed the 2G NEL commercial wireless telecom infrastructure project from 1997 to 2003.
  • Successfully managed and completed the 3G upgrade for the NEL commercial wireless telecom infrastructure in 2008.
  • Secured a 5 year comprehensive maintenance contract for the NEL commercial wireless telecom infrastructure in 2009.
  • Secured a 2 year comprehensive maintenance contract extension for the NEL commercial wireless telecom infrastructure in 2014.


Mr Maung Maung Lay General Manager
Tat Hong Intraco Heavy Equipment Co. Ltd

Maung Maung Lay was appointed General Manager of Tat Hong Intraco Heavy Equipment Co. Ltd (THI) on 1st October 2013. Prior to joining THI, he spent 7 years as General Manager with two local construction companies, i.e. Myint Myat Kyaw Construction Company and Chinthe Concrete Company, a subsidiary of the SPA Group, where he was primarily responsible for managing daily operations. His previous experience also encompasses sales and marketing, logistics and administration.


Maung Maung Lay obtained his Bachelor of Arts degree from Yangon Arts and Science University in 1986. He subsequently obtained his post-graduate Diploma, (DMA - Management and Administration) and MBA from Yangon Institute of Economics.