Launched on 2 September 2003, IEH paves the way for local and foreign companies to gain vital access to Intraco's established worldwide connectivity. Companies that have set their sights on building a regional presence and extending their reach into the global arena can find a viable business and growth solution in the IEH plan.

IEH is driven by the principle of 3Ps, namely long-term win-win Partnerships, Progress and Profits. This new strategy offers an effective and efficient way for partnering companies to position their products and services in overseas markets. IEH hopes to be a boon, in particular, for new entrants aspiring to launch themselves regionally. On top of Intraco's extensive business connections, partners can also tap into the Group's expertise and resources that have been built up over the past 37 years.

For Intraco, its efforts to attract partners embody a strategic move to expand the range of products it represents regionally. The rationale behind IEH is to ensure a sturdy incoming flow of new products for Intraco, which will serve to maintain its relevance in the marketplace. Intraco will keep its focus on products and services that have a suitable fit with any of its four core businesses.

IEH functions as a fundamental business launch pad for Intraco to add value to these products and services, demonstrating that the Group's role goes beyond that of being a traditional buy and sell trader. It is increasingly important for Intraco to evolve into a solutions trader, so that it will not only survive, but also thrive, in the evolving knowledge-based and globalised economy.